Prospects And Consequences Of A Nuclear Winter Environmental Sciences Essay

The predicted clime ensuing from a Nuclear War is termed Nuclear Winter. Scientists predict the explosion of atomic armories would ensue in colder conditions and decreased sunshine on Earth for old ages. This posting will be limited to explicating the general effects of a Nuclear Winter and how to last them as the badness of a Nuclear Winter is dependent upon the graduated table of the atomic struggle. See Figure 1 for inside informations of atomic armories. Direct Environmental effects: The release of carbon black, aerosols and other particulate affair into the stratosphere as a consequence of the tremendous urban fires caused by atomic arm explosion in metropoliss would ensue in: Ozone depletion: The carbon black would absorb solar radiation and get down chemical procedures which would ensue in the dislocation of ozone. A ice chest clime: As shown in Figure 2, carbon black blocks out sunshine and this has the possible to do an mean temperature dip every bit immense as 7 grades. Lower rainfall: Besides shown in Figure 2, soot emanation consequences in reduced precipitation and hence lower rainfall. This is because vaporization peers precipitation. These effects would be long lasting, as air current and rain procedure do non be in the stratosphere to take the particulate affair. See Figure 3 for the predicted sum of carbon black which would be released from states devastated by a atomic war. Secondary environmental effects: Decreased agricultural production: All life beings are sensitive to alterations in clime, incident sunshine and incident UV radiation. A few specific illustrations of how agribusiness would be affected are shown in Figure 4. Destruction of home grounds and extinction of species Such dramatic clime alteration would pass over out the vegetation of home grounds every bit good as pass overing out the species unable to accommodate to the alterations. What to make in the event of a Nuclear Winter: Protect your whole organic structure ( including the eyes ) from the increased UV exposure: Try to avoid direct exposure, and if you do necessitate to venture out, wear sunblock, a chapeau and dark glassess. Counter the colder temperatures: Wear multiple beds to let motion and sweat excessively dispersed. If you are in an country probably to be threatened by a Nuclear Winter, have exigency heating methods readily available as the usual methods of warming by electricity, gas, etc may non be available. Get a consistent supply of nutrient: Reduced agriculture means less or no nutrient may be available from the usual beginnings. Hence, a pre-cautionary stock of non-perishable nutrient would be necessary and being able to turn your ain nutrient would be greatly good. Decision: A atomic winter would be lay waste toing and there would be small civilisation could make to restrict or mend the environmental effects. In a Nuclear Winter, the clime would go much colder, the ozone bed broken down and there would be small rainfall. Consequently, many home grounds would be destroyed and many species forced into extinction. This would alter our planet for good. Hence, it is indispensable that a big scale atomic war ne'er eventuates. hypertext transfer protocol: //ptonline.aip.org/journals/doc/PHTOAD-ft/vol_61/iss_12/37_1.shtml? bypassSSO=1 hypertext transfer protocol: //www.hello2012.com/images/d.jpg hypertext transfer protocol: //ptonline.aip.org/journals/doc/PHTOAD-ft/vol_61/iss_12/images/37_1fig1b.jpg Figure 1. Casualties and carbon black. ( a ) Casualties ( human deaths plus hurts ) and ( B ) carbon black generated for several states subjected to 50 detonations of 15-kiloton output or to changing Numberss of 100-kt detonations in a Strategic Offensive Reductions Treaty war as described in the text. ( Results for 15-kt detonations adapted from ref. 5. ) hypertext transfer protocol: //ptonline.aip.org/journals/doc/PHTOAD-ft/vol_61/iss_12/images/37_1box2fig1.jpg NUCLEAR WINTER REVISITEDA A by Dr. Alan Phillips, October 2000 Those of us who were involved in peace activities in the 80 ‘s likely retrieve a good trade about atomic winter.A Those who have become involved subsequently may hold heard small about it.A No scientific survey has been published since 1990, and really small appears now in the peace or atomic abolishment literature.A *It is still of import. * With 1000s of rocket-launched arms at â€Å" launch-on-warning † , any twenty-four hours there could be an full-scale atomic war by accident.A The fact that there are merely half as many atomic bombs as there were in the 80 ‘s makes no important difference. A Deaths from global famishment after the war would be several times the figure from direct effects of the bombs, and the lasting fraction of the human race might so decrease and disappear after a few coevalss of hungriness and disease, in a radioactive environment. *The construct of Nuclear Winter* Bombs directed at missile silos would split at land degree and throw a immense sum of dust into the ambiance, as the detonation of a vent does.A It is every bit much as a million metric tons from a big atomic bomb spliting at land degree. A Bombs bursting over metropoliss and surface installings, like mills or oil shops and refineries, would do immense fires and fire-storms that would direct immense sums of fume into the air. A The 1980 ‘s research showed that the dust and the fume would barricade out a big fraction of the sunshine and the Sun ‘s heat from the Earth ‘s surface, so it would be dark and cold like an north-polar winter.A It would take months for the sunshine to acquire back to near normal. A The cloud of dust and fume would circle the Northern hemisphere quickly.A Soon it could impact the Torrid Zones, and cold would convey absolute catastrophe for all harvests there.A Quite likely it would traverse the equator and impact the southern hemisphere to a smaller grade. A While the temperature at the surface would be low, the temperature of the upper portion of the troposphere ( 5-11 kilometer ) would lift because of sunshine absorbed by the fume, so there would be an perfectly monolithic temperature inversion.A That would maintain many other merchandises of burning down at the degrees people breathe, doing a smog such as has ne'er been seen before.A PYROTOXINS is a word coined for all the noxious bluess that would be formed by burning of the plastics, gum elastic, crude oil, and other merchandises of civilization.A It is certain that these toxicants would be formed, but we do non hold quantitative estimates.A The sum of combustible stuff is tremendous, and it would bring forth dioxins, furans, PCB ‘s, nitriles, sulfuric and sulfurous acids, oxides of N, C monoxide and C dioxide in sums that would do current concerns about atmospheric pollution seem absolutely fiddling. There would besides be toxic chemicals like ammonium hydroxide and Cl from damaged storage armored combat vehicles. A Another bad environmental thing that would go on is devastation of the ozone layer.A The decrease in the ozone bed could be 50 % – 70 % over the whole Northern hemisphere – really much worse than the current losingss that we are decently concerned about.A Nitrogen oxides are major chemical agents for this.A They are formed by combination of the O and N of the air in any large fire and around atomic detonations, as they are on a smaller graduated table around lightning flashes.A So after the fume cleared and the Sun began to reflect once more, there would be a big addition of UV making the Earth ‘s surface.A This is bad for people in several ways, but do n't worry about the tegument malignant neoplastic diseases? non many of the subsisters would populate long plenty for that to matter.A UV is besides bad for many other populating things, notably plankton, which are the bottom bed of the whole Marine nutrient chain.A There would probably be plenty UV to cause sightlessness in many animals.A Worlds can protect their eyes if they are cognizant of the danger.A Animals do non cognize to make that, and blind animate beings do non survive.A Blind insects do non pollenate flowers, so there is another ground why human harvests and natural nutrient supplies for animate beings would neglect. A Altogether, atomic winter would be an ecological catastrophe of the same kind of magnitude as the major extinctions of species thatA have occurred in the yesteryear, the most celebrated one being 65 million old ages ago at the cretaceous extinction.A Of all the species populating at the clip, about half became extinct.A The theory is that a big meteor made a great crater in the Gulf of California, seting a trillion dozenss of stone dust into the atmosphere.A That is a 1000 times as much stone as is predicted for a atomic war, but the carbon black from fires blocks sunlight more efficaciously than stone debris.A In atomic winter there would besides be radioactive taint giving worldwide background radiation doses many times larger than has of all time happened during the 3 billion old ages of evolution.A The radiation would notably decline things for bing species, though it might, by increasing mutants, let quicker development of new species ( possibly chiefly insects and grasses ) that could digest the post-war conditions.A ( I should merely advert that there is no manner the radiation from a atomic war could destruct â€Å" all life on Earth † .A People must halt stating that.A There will be plentifulness of development after a war, but it may non include us. ) *Governments did non like the thought of Nuclear Winter* The anticipation of atomic winter was published by a group headed by Carl Sagan in 1983.A The initials of their names were T-T-A-P-S, so the paper and their book has become known as â€Å" t-taps † .A It caused some dismay in authorities circles in U.S.A. and NATO states, non so much because this farther catastrophe would follow a atomic war, but because of the hike it gave to the Peace Movement. A A figure of surveies were published in the following few old ages, including major studies by The Swedish Academy of Sciences ( Ambio ) , the International Council of Scientific Unions ( SCOPE ) , and the U.S. National Research Council. A There was a thrust by authorities and the military constitution to minimise the affair, and after a few old ages the media were speaking about â€Å" atomic fall † .A ( The most amazing prevarications were propagated, e.g. that Carl Sagan admitted that his publication was â€Å" a propaganda cozenage † . ) A It was true that islands and coastal countries would hold less terrible temperature beads than the original anticipations, because of the modifying consequence of the ocean.A They would hold violent storms alternatively, because of the large temperature difference between land and H2O. A In 1990 another paper was published by the T-TAPS group reexamining in item the ulterior surveies, and demoing that some alterations to their 1983 paper were necessary.A Some of these were in the way of more terrible alterations, others towards milder changes.A The general image was small changed.A The book: â€Å" A Path Where No Man Thought † by Sagan and Turco ( one of the T ‘s ) , besides published in 1990, gives an history of current decisions for the serious non-specialist reader.A It gives elaborate descriptions of atomic winters of different badness harmonizing to how many arms were used, and against what targets.A If oil refineries and storage were the chief marks, 100 bombs would be adequate to do a atomic winter, and the smallest sizes of atomic bombs would be effectual in get downing the fires. *A new survey needed* Nuclear Winter seems to be a affair that the peace motion has mostly forgotten about, and the general populace has wholly forgotten about. Equally far as I can happen out, no new scientific survey has been published on the affair since 1990.A I feel certain we ought to be reminding the universe of it.A A new scientific survey is certainly warranted by now.A Computer modeling is a chief tool in atmospheric research, and the capacity of computing machines available to university scientists and in authorities research labs has increased really much in the last 10 old ages ; other atmospheric research has non been dormant.A The progresss need to be applied.A If a new survey happened to demo that the wake of atomic war would *not* include terrible alterations in the conditions and clime it would be great intelligence for the atomic arm constitutions, and somewhat good intelligence for those who are working for riddance of atomic arms, but we should transport on merely the same.A If, as seems more likely, the new survey mostly confirmed the T-TAPS consequences it would beef up our place in duologue and supply a focal point for a promotion run to re-awaken the voting populace to the demand to extinguish atomic arms, and the pressing demand to de-alert them. A An of import country where more information is needed is to demo whether spread of the cold is likely to impact the tropics.A A new survey could be expected to add valuable information.A Many developing states have such serious jobs of force, military disbursement, and illness, that we can barely anticipate the militants at that place to pass much of their attempt in the necessary undertaking of unifying the universe to press the atomic arms provinces to extinguish their weapons.A If it were shown that hoar is probably to make tropical latitudes in the event of a atomic war in the northern states, scientists and authoritiess in the Torrid Zones would cognize it would be an ecological catastrophe for themselves.A Even a autumn of temperature to 10 ° Celsius destroys a rice harvest. A I should stress that this is non a inquiry of forestalling â€Å" proliferation † .A The arms that pose the danger of atomic winter are the bing large arsenals.A It is these that need most desperately to be eliminated.A A war between Pakistan and India with the armories they are believed to hold at present, or the usage of the few arms that a â€Å" knave province † might do clandestinely, would be a regional catastrophe of the most awful magnitude ; but it would non do atomic winter. A Attempts are being started to involvement atmospheric scientists and to solicit support for a new survey. hypertext transfer protocol: //www.peace.ca/nuclearwinterrevisited.htm

The Forgotten Offenders

â€Å"The Forgotten Offenders† Until recently the female offender was generally overlooked by an overwhelmingly male-dominated criminal justice system. There are so few women in prison in then men. Approximately 5,600 out of 196,000 inmates in state and federal prisons are women. Because of the small proportion of female prisoners, female facilities are not as well-equipped as male prisons. Educational and vocational training programs are limited. Life requires a plan in all of at least five basic life areas. These include: †¢ Subsistence Residence †¢ Children and family †¢ Health, mental health and sobriety †¢ Criminal justice compliance The ability to function successfully in the community requires a plan in all of the areas and equipping woman in each of these areas is masked by prisons. The criminal justice system discourages women from coming together, trusting, speaking about personal issues, and forming relationships. Women engage more often in self- mutilating behaviors, such as cutting, as well as verbally abusive and disruptive behaviors.They are also more likely to have a coexisting psychiatric disorder, have lower self-esteem, and more likely to use prescribed medications. With the higher rate of mental illness among female offenders, high rates of medication are given to them. The chance that they will become addicted to the medication is extremely high. Based on the crimes woman commit, they inconvenience society less then the crimes men commit and are usually non-violent and do not present a risk to public safety.These reasons alone should sentence women to community corrections whenever possible. This is important for several reasons: †¢ To reduce the incidence and the costs of incarceration †¢ To improve outcomes for women and their children †¢ To demonstrate an approach that may also be more effective with men. However, due to lack of treatment programs provided, most women in the criminal justice syste m are poor, undereducated, and unskilled. They are likely to re-offend and end up incarcerated again

American Popular Culture Essay

American popular culture has brought entertainment to many for the past two centuries. However, very little people know the extent to which American popular culture has shaped the historical relationship between marginalized social groups and dominate American society. Traditionally, the term popular culture has denoted the education level and general â€Å"cultural-ness† of the lower classes, as opposed to the â€Å"official culture† and higher education emanated by the dominant classes. This separation of upper class and lower class became even more pronounced towards the end of the 19th century. At the end of the 19th century the was a strong need for one to express their intellectualism as well as further their education in order to gain a higher status in society. Due to the need to denote other races, we have the arrival of black face minstrelsy in American popular culture, which allowed for inferior white races such as the Jewish of Irish to gain approval from the dominate white culture. However, black face minstrelsy also forced African Americans further into segregation from American society. During the period of Modernity from 1870 to 1930, there was a strong fascination with the Wild West and Manifest Destiny. During this time there was the formation of the Boy Scouts, which was the true depiction of what Americans thought it was like to be Native American. Due to irrational fears and anxieties, American popular culture took comfort in â€Å"playing Indian† because it allowed them to express these worries in American mainstream media. From the end of World War I, following major cultural and social changes brought by mass media innovations, the meaning of popular culture began to overlap with those of mass culture, media culture, and culture for mass consumption. Because of World War II, many women were put to work in order to fill the jobs of the men at war allowing them to gain a sense of independence. However, other events in history such as Vaudeville, and the idea of the New Woman also allowed women to gain a sense of power during the 19th century with pioneers such as Sarah Bernhardt. American popular culture was the gender revolutions biggest supporter as well as its biggest critic. Throughout American history, popular culture has been an entry way for marginal social groups into the political, economic, and social mainstream of American society. With Irish and Jewish males finally being accepted by dominate white society through the performance of black face minstrelsy as well as women being able to control their own being through expression in Vaudeville. However, while these minorities are able to further their social hierarchy through performance, African Americans and Native Americans were often exploited as a way of making profit. While American popular culture has its positive social constructions, I believe the negative effects that American popular culture has had on the historical relationship between marginal social groups and American society has caused too much damage to repair. Through acts such as the minstrelsy shows, the Buffalo Bill Show as well as films and plays of the time, minorities are depicted in a subordinate role to the Anglo-Saxon male. These acts within popular culture spilled over onto American society and allowed for the prejudice and racism of the 19th and 20th century. The minstrel show, or minstrelsy, was an American popular culture entertainment consisting of comedy skits, variety acts, dancing, and music performed by white people in blackface. Blackface was when a White American would paint their face with black makeup and exaggerate their lips and being to impersonate an African American male. Minstrel shows caricatured black people as poor, lazy, dim-witted, buffoonish, happy-go-lucky and violent. The minstrel show began with brief parodies and comic entr’actes in the early 1830s and emerged as a full-fledged form of mass entertainment in the next decade. In 1848, blackface minstrel shows were the national art of the time, translating formal art such as opera into popular terms for a general audience. Minstrel songs and sketches featured several run-of-the-mill characters; the slave and the dandy in nice clothes quickly began the crowd favorites. These were further divided into sub-archetypes such as the mammy, her counterpart the old darky, the provocative mulatto wench, and the black soldier. Minstrel performers claimed that their songs and dances were authentically â€Å"black†, although the extent of the black influence remains debatable. The depictions of African Americans as these â€Å"token† characters, allowed for the ignorance of White America to be validated through the representation of minorities through stereotypes. African Americans were seen as bumbling fools who couldn’t take care of themselves and needed a White master to explain the world to their simple minds. African Americans were seen as people who needed someone to represent them; they needed someone with power to gain control of an â€Å"untamed† culture. A certain version of a black identity can be created through things like the minstrel show and other forms of popular culture, and that understanding has led to material practices like racial segregation and social inequality and educational deprivation. Americans use to believe that race could be distinguished biologically and that different ethnicities had different DNA coding than others. American popular culture is how most people learn about other identities and allowed them to understand the practices of another culture. As Professor Avila stated in lecture â€Å"the minstrel show is one of the sites in history where this could be found. The 19th century was a time where people saw racial difference and were terrified by it. The existence of slavery and its uncertain future promoted a mixed range of responses by Americans and they were acted in a variety of ways† (Avila Lecture January 15th 2013). The minstrel shows are a perfect example of how White Americans acted out their own prejudice to enact their own culture in 19th and 20th century America. The Minstrel performers were often men of Jewish or Irish descent, which were two groups of people who were discriminated against even though they were White. Often, Jewish and Irish men took comfort in dressing up in Blackface for the minstrel shows because it allowed them to relate to the audience as well as the character they are portraying. These performers used minstrelsy as a platform to gain social hierarchy in American popular culture by bringing comic relief to a working class audience. Also, they often were able to finally express themselves once they put the Blackface make-up on because it served as a mask which hid their actual identity from the audience. These minorities were able to use their performances to gain acceptance from the dominant White American society. However, this upward social mobility came at a large price for African Americans during the 19th century. The depiction of African Americans as fools or grime savages in the minstrel show furthered the discrimination and stereotypes upheld by Anglo-Americans. Minstrels were not shifty in their theft of black cultural expressions and practices. The performers depicted these expressions quite brazenly, acknowledging and emphasizing the speeches and songs they created. At the same time, black face minstrels were the first self-conscious white entertainers in the world. While they told themselves they were only playing the role of an African American in American society, they often found their life struggles were very similar to those of the characters they portrayed. This mutual discrimination by dominant White America, allowed for African Americans and the White Americans portraying them in minstrel shows to bridge a formerly segregated gap in American society. Blackface minstrelsy was the first distinctly American theatrical form, and deeply rooted in American popular culture. In the 1830s and 1840s, it was at the core of the rise of an American music industry, and for several decades it provided the lens through which white America saw black America. On the one hand, it had strong racist aspects and furthered discrimination of minorities in America; on the other, it afforded white Americans a singular and broad awareness of what some whites of the time, considered significant aspects of black-American culture to be. Although the minstrel shows were extremely popular, being â€Å"consistently packed with families from all walks of life and every ethnic group†, they were also extremely controversial. Racial integrationists decried them as falsely showing happy slaves while at the same time making fun of them; segregationists thought such shows were â€Å"disrespectful† of social norms, portrayed runaway slaves with sympathy and would undermine the southerners’ â€Å"peculiar institution†. With Irish, German, Polish, Italian, Russian-Jews, and Native stock within the audience, the minstrel show provided a relational model by which those in audiences could unite in whiteness. And although the minstrel show sometimes did highlight interethnic diversities, they all could share in this particular joke – the laziness and stupidity of black people. African Americans were not the only minority group to suffer social, political and economic discrimination during the late 19th century and early 20th century. Native Americans who are the rightful owners of our beautiful land have faced harsh and cruel discrimination from dominant White American society. Throughout early American history, there was a strong push for Manifest Destiny, or the wide held belief that American settlers were destined to expand throughout the continent. This ideology was upheld by most Americans because they believed that God had told them it was their destiny to settle on this land. Due to the fact that they believed it was their destiny, the settlers took little to no pity on the people who already inhabited the land they were seizing. The concept of Western expansion seemed to be on the forefront of every Americans mind during the late 19th century, allowing for new fears and anxieties to form about Native Americans. With leisure time becoming a strong part of American culture, there became a strong pull to produce shows to entertain the masses after a hard day’s work. Showmen such as William F. Cody began to produce shows like the Buffalo Bill show, which featured relations between cowboys and Indians. For 23 years, the show featured a skit called â€Å"attack on setter’s cabin† as the grand finale show. This skit would start by showing a frontier home which was set on fire by savages, each time the encircling group of Indians came close to the cabin, Buffalo Bill would ride out on his horse to the rescue and save the day. The common theme of the Buffalo Bill show was to reinforce the heroic image of the Cowboy who expanded the land from sea to shining sea, saving the lives of White Americans and killing the enemies who stopped their destiny. While William F. Cody would sometimes depict a Native American in some of the skits, he was often the heroic cowboy everybody was waiting to see. However, working as a Native American in the production of the Buffalo Bill show had its upside. William F. Cody did not adhere to government demands as often fought to resist them to gain rights for his employees. One example of his resistance is allowing his Native American actors to keep their long hair instead of assimilating to dominate society like the government demanded. Also, the Native Americans in the Buffalo Bill show were offered a unique opportunity that many minorities didn’t have during the 19th century in America. Cody offered the Native Americans the chance to travel the country and make an income that was sizable. Taking part in these reenactments of American history also allowed for Native Americans to hold onto a sliver of their culture in a society who is try to diminish their practices. However, the overall goal of the Buffalo Bill show was not to inform the public about the cultural and social practices of Native Americans, but rather a remedy for the fantasies and fears that flooded American society during the late 19th century As stated by professor Avila â€Å"the image of the Indian has this degree of symbolic flexibility to be able to contain the projected fantasies and anxieties of Native Americans† (Avila, Lecture, January 29th 2013). The onslaught of Modernity challenged the concept of identity for everyone in America. The anxieties of the upper class about a minority revolt were enhanced by the acceleration of modernity (Lawrence, American Culture). Modernity brought a deep sense of transformation from an old world order to a new society. â€Å"However, this allowed for the objectification of people and products alike, with things becoming abstract commodities, like people becoming cogs in a machine, rather than being an independent human† (Nasaw, Going Out). Suddenly during the late 19th century there was a strive for authenticity, or a culturally-constructed category created in opposition to a perceived state of inauthenticity; a way to imagine and idealize the real, the traditional, and the organic in opposition to the perceived inauthenticity of modern commercial life. Inauthenticity was beginning to plague the youth of America and there was a strong push toward needing to be authentic. One of the urban responses about the corruption of youth was the invention of boy scouts, which wanted to introduce frontier experiences to youth, with an emphasis on scouting, camping, exercise, and a wholesome relationship with nature. The concept of the Boy Scouts takes the idea of â€Å"playing Indian† to its fullest extent. The actual image of the Indian was important to the Boy Scouts understanding of nature and the things that inhabit it. The Boy Scouts idealized the image of a Native American because it represented the human removed from modern life, who is retaining virtues from nature by living in it. White Americans use â€Å"playing Indian† as a way of projecting their fears and anxieties about the unknown onto the lives of Native Americans. Although it is not a strong point of the Buffalo Bill show, William F. Cody was known for his performances as he heroic cowboy, but he sometimes depicted the â€Å"Indian† in some of his skits. The audience at the shows seemed to like when the White actor would dress up as Native Americans, because they felt like they could connect better with that actor and his struggles. The idea of â€Å"playing Indian† in American popular culture can be seen both negatively and positively. Unfortunately, â€Å"playing Indian† led to the development of new stereotypes and anxieties, as well as reinforced old stereotypes about Native Americans. This caused a lot of tension and fear between the White settlers and the Native inhabitants of the land. On the other hand, â€Å"playing Indian† allowed for a previously intolerant society to gain a better understanding of the cultures and societies around them. Through experimenting with â€Å"playing Indian† American popular culture has both hampered the historical relationship between marginalized social group and American dominate society as well as strengthened the bond between two previously segregated groups. The American concepts of Manifest Destiny and Western expansion created many fears and anxieties for the White settlers of the land. After the closing of the frontier in 1890, Americans began to face new anxieties that European settlers would come from all parts of Europe and demolish the democracy that America had worked so hard to create. We can accredit most of the need in America for White Americans to portray themselves as Indians to the concept of Modernization. With Modernization came the invention of the railroads and the automobile which gave a stronger push toward urbanization. White Americans felt the need to seek simpler times like they had before industrialization and modernization took their course on American popular culture. Throughout American popular culture, there has always been a need to enforce a social hierarchy to make sure that minority groups don’t gain any power. This has proven to be true throughout America history with different racial groups, but minorities do not stop at race. During the 19th and 20th century, women were seen an inferior to men in America simply because they are a different gender. The concept of gender identities is often visited in American popular culture. In lecture, we have discussed how gender roles play out in public spheres of the modern city such as dance halls where women were given freedom to dance and the creation of department stores which gave women the option to work and be part of something outside the home. However, prior to the mid-19th century, women were meant to adhere to tradition gender roles placed on them by society. The rise of the theater and vaudeville house, between 1820s and the 1900s, allowed for popular theater to emerge in the conversation of sexual identities. The female performers in Vaudeville became the agents and metaphors for ancient social roles. This was the era associated with the â€Å"new woman†, who became perceived by the public eye as non-traditional. The new woman was both a social reality, as depicted by Sarah Bernhardt and a cultural concept, as shown by the feminist revolution. It was coined at the end of the century, and described a woman changing her public behavior and adopting new roles within a previously bias society. At the turn of the 20th century, American had a new league of ambitious, educated women who often put off or refused marriage, and dedicated themselves to political causes and social reforms – these women were part of what was labeled as the new woman of the 20th century. By the time of World War I, women demanded political and economic equality with men. Most historians have seen the rise of the political women, but particularly in urban slices of society, an important venue of acceptance was seen. Sarah Bernhardt embodies this idea of the â€Å"new woman†, or a woman who doesn’t see her gender as a limitation to her life. Sarah Bernhardt formed her own theater company, and she was the first actor to tour on an international circuit. She often played the roles of women, many of which were familiar to American audiences. She also accredited for pioneering the form of the woman torn between power hungry aggressions and passive submissions. Onstage, she was usually very dramatic and could perform hysteria without shame, which was usually considered not ladylike. She caused many scandals by playing the roles of men in her plays, like in 1899 where she played the role of Hamlet. She upstaged men performing alongside her, jumping across masculine and feminine roles at the same time, blurring the lines between men and women, and blurring the line between a bad woman and a good woman. Whatever the case, her personality always dominated the characters she played. â€Å"She had an immodest presence and was known for shameless and bold publicity stunts. She could seize the possibilities for self-construction afforded by mass culture and spectacle† (Kasson, Amusing the Millions). She invented the farewell tour, and each tour was loaded with drama and tears. She did this to heighten a dramatic sense of finality, and was a master of advanced publicity and that of her own self-image. She was in control of her own self-image, not unlike women promoted by PT Barnum. Unlike Jenny Lin, Bernhardt called the shots for her performances, and that image was that of a high-strung and egotistic person. She took ownership of her public image, and though she was adored, she was criticized by males for being too unladylike. This could have suggested gender confusion at the time. Nonetheless, she contributes to the large visibility of women, and showed how women could change the terms with public culture. This created new examples of women that were willing to stand for their rights by asserting their demands for political equality. In contrast to the Bernhardt image, there were images in the 20th century American popular culture, which reinforced women as ornaments which were to be produced and handled by men. The creation of the chorus line gave birth to a new type of objectification. The amusement of the line resided with the ability for women who were the entire same image to show their ability to synchronize and choreograph their movements together. The line symbolized the application of the principles of scientific management to mass entertainment. These women who danced in the line all looked the same and held the same facial feature throughout the show almost as if they were wound up robots with someone controlling their every move. The idea is to synchronize limbs and bodies to a series and different steps, and in turn it reflects a faith into human engineering as entertainment. The chorus line was referred to a small army of femininity where women worked rigorously into being part of the crowd, and not an individual. They are parts of a whole, and are theatrically useless when they are separated from each other. They were displays of mechanical awareness, and that also broke the body to eroticize particular parts of the body, exposing these previously well hidden body parts to the public gaze. Historians argue that the chorus line is a perfect example of how men view women within a society; they are just pieces of a machine waiting to comply with a strong males command. These two different types of women that emerged in the 19th and 20th century in America show the strong influence that males had over women during this time period. The â€Å"new woman† was a rebellion against traditional gender roles, while the chorus line depicted a submissive woman who needs male guidance. Throughout 19th and 20th century American popular culture, there has been a lot of discrimination towards this idea of the â€Å"outsider†. In the minstrel show the outside is shown as an African-American male and the â€Å"insider† is the White family who paid to see the show. The creation of The Buffalo Bill show painted Native Americans as the â€Å"outsiders†, even though they inhabited the land before Americans even got here. Finally, American popular culture allowed for women to be depicted as the â€Å"outsider† and males to be presented as the â€Å"insiders†. However, even though these tragedies plague American popular culture minorities still find ways of resistance. Whether it be through Irish and Jewish culturally subordinate groups depicting the stereotypes of another minority to try to fit into mainstream American, or women like Sarah Bernhardt who don’t set limitations to their ambitions due to their gender, American counter culture has always found a way to strike back and its oppressor. I believe that American popular culture has allowed naive Americans to get a better perspective of the hardships faced every day by someone who is considered a â€Å"second class citizen†. American popular culture as both provided a gateway for minorities to fit into modern American society, as well as crumbled any hope for a sensitive bridging of gaps between social, political or racial groups within America. Works Cited Kasson, John. Amusing the Millions: Coney Island at the Turn of the Century. Hill and Wang; First Edition edition, 1978. Print. Levine, Lawrence, â€Å"American Culture and the Great Depression,† The Unpredictable Past: Explorations in American Cultural History Oxford University Press, 1993. Print. Nasaw, David, and . Going Out: The Rise and Fall of Public Amusements. Harvard University Press, 1999. Print.

Report Essay Example | Topics and Well Written Essays - 2000 words - 4

Report - Essay Example The main reason for the accidents is lack of proper training and lack of safety equipment. The management does not provide proper personal protective equipments to the employees. When new employees are hired, they are not inducted properly which result in accidents. Record of all the accidents inside the work place is maintained. By analyzing this record I was able to make a hypothesis about certain areas which were most dangerous as compared to others. Primary source of Information: I did not use any other source of information; instead I focused on visiting the workplace personally and to collect data about potential hazards personally. I went to those areas which showed higher rate of accidents and injuries in the record. I noted down all the potential hazards for the workers. I visited each and every corner of the work place and collected information about all the potential hazards. By visiting the whole workplace I was able to identify the potential hazards and the old data gave us information about the total number of accidents and injuries in certain areas of the workplace. However I wanted to know about the whole incident, how that happened and who was at the fault. For this purpose I had to arrange interviews with the workers who fell prey to those accidents. So, I interviewed the workers and asked them how the accidents happened with them. They told me the real facts about the accidents. Some workers admitted that it was totally their own mistake. Had they taken some precautionary measures, this accident could have been avoided. Some workers mentioned the carelessness of the management for not adopting safety measures on particular machines. After these interviews we were able to make an opinion that why those accidents happened in the past and how they could have been avoided. Recommendations: It has not become possible in any part of the world to create a hazard free workplace. However through adopting precautionary measures it has become possible t o reduce the accidents and their severity to a great extent. By properly arranging things in the workplace we can easily reduce the risk factor in the workplaces. If we focus more on training it is possible to bring down the accidents rate to almost zero percent.( Armstrong & Baron, 2002) The management should follow the recommendations given below in order to avoid accidents in the future and to make the workplace safe for the workers. Management should not send in experienced and newly recruited employees on machines without any senior worker. They can only work on machines in the presence and supervision of a senior employee for a specific time period.( Price & Price, 2011) There were many large and small objects on the floor when I surveyed the organization. All the objects should be placed properly and there should be some marking with different color lines. A walking area should be marked separately which should be kept clear all the times. Forklifts were moving around in the workplace carrying some heavy objects. Those forklifts should have a separate route marked with yellow color and forklift should operate only in that marked areas. There were few cranes in operation inside the workplace and they were carrying very huge and heavy objects from one point to another. Any mishap can happen there. There should a strong net of steel above the workers, so that if any object may fell, it may not hurt the workers. All the

Islamic Assignment Example | Topics and Well Written Essays - 250 words

Islamic - Assignment Example Muslims and non-Muslims have some similarities and differences inherent in their faith. To begin with, both are sensitive to political and other issues affecting people in the society. However, Muslims tend to be more religious than non-Muslims. Muslims rate the importance of God in their undertakings higher than non-Muslims; most Muslims do not accept abortion, divorce and have a particular opposition towards homosexuality. However, some Christians have a soft stand on some of these issues. Muslims do not allow intermarriage with non-Muslims, unlike Christians, and if they do, the spouse from non-Muslim faith must change their religion. Further, female Muslims do not shake hands with non-Muslims, but other religions do. These differences, which prevail between Muslim and non-Muslim individuals, have a negative effect in the social interaction of these two groups in the entire world. Most non-Muslims view Muslims as a segregated religion whose followers give priority to people who share the same faith. In addition, since terrorists are considered to be Muslims, non-Muslims are always conscious in dealing and interacting with Muslims (Mussarat 11). Therefore, good strategies should be put in place in order to establish tolerance, justice and compassion in the relationship between Muslims and non

Exploring Human Services Essay Example | Topics and Well Written Essays - 1750 words

Exploring Human Services - Essay Example Apart from drug abuse, alcohol abuse and tobacco abuse also come under the label of substance abuse. Substance abuse is increasing day by day all over the world because of increasing stress levels at family, society and workplace. The current generation is tied up with so many commitments and responsibilities at family, society and workplace and it is difficult for them to fulfill all the commitments. The failure or pressure to fulfill the commitments increases the stress levels of an average person which finally lead him towards substances like alcohol, drug or tobacco in order to get at least some temporary relaxation. â€Å"Abused substances produce some form of intoxication that alters judgment, perception, attention, or physical control. The 1996 National Household Survey on Drug Abuse estimated the number of users of illicit drugs in the United States to be about 13 million. In addition, the survey estimated that 10% of Americans abuse or are dependent on alcohol, and 25% of Americans smoke cigarettes† (Substance Abuse Overview). This paper briefly explains the substan ce abuse through the perspectives of human services in New York City. Substance abuse can be prevented with the combined effort of family, school, community, individual and peer. If either one component of the above mentioned domains neglect the substance abuse issue, the prevention would be much more difficult. The persons who are already addicted to substance abuse must be given proper treatment and at the same time prevention also should be given priority. Substance abuse can cause problems not only to the person who is addicted, but even for the relatives or other family members as well. For example, an alcohol or drug addicted pregnant woman can cause severe damages to the physical and mental development of the fetus. Moreover, substance abusive behavior of either of the parents can cause lot of damages to the children irrespective of their age or sex. So the

Writing your journal Assignment Example | Topics and Well Written Essays - 750 words

Writing your journal - Assignment Example These determinants vary from place to place and different environments. The culture can be thought of as an iceberg model whose little part is visible but the details are hidden from those who are not experiencing the local culture on the ground. The culture can never be acquired completely unless experiences first hand. This journal is the explanation of the personal experiences of my learning of a different culture from where I lived my life. The journal follows the ODIS (observe, describe, interpret, suspend) model of analysis. I was in born in Denver, Colorado and attended George Washington High School. I have been fond of visiting different countries and localities for making research about interesting people and places. Cultural differences and ethic aberration has always been a topic of my interest. Studying and having a deep insight on the Chinese culture has always been my dream. On getting an appropriate chance I went to Beijing for seven days for an event in China Universi ty of Geosciences. I got immense exposure to the rich Chinese culture and chances to learn the minute details for the local culture about which I had been making up to my mind and opinions base upon the internet research and stories. I met different people and delegates and I saw the Chinese interactions in every walk of life. From industrial perspective to the personal life scenarios, I observed every kind of cultural themes of the Chinese people. Most of the experiences were totally new for me and many were the conformations of the past theories about which I have made up in my mind by hearing different people. I observed that most of the Chinese culture still acquires their values from the text book code of ethics of Confucianism and Taoism. People are extremely dedicated to work and there are absolutely no compromises when it comes to day to day work and professionalism, a part from it, there is a lot more entertainment in these days as far as Beijing in concerned but I heard fr om the local people that the life is much boring in different cities outside Beijing. People are acutely and drastically hospitable and we felt absolutely no discomfort while staying at different hotels. Students and other people around the city spoke and understood English and it was to my utter surprise. Food was not very good because the American food have some spics and taste whereas I found the Chinese people extra sensitive about the health and this they do not use any kind of spice and extra salt in their food. The arts and music domain is also becoming rich and there are numerous art clubs there. Xun (Ocarina-type instrument that is also an integral part in Native American cultures) and Guzhend are the integral parts of the Chinese music in the modern China. My interpretation of the observations is that the Chinese have awakened from a deep and long slumber and after the gigantic and long lasting Chinese revolution, the value and cultural sticking to the Confucianism is much stronger than before. The main reason behind the fact that Chinese people adhere to the cultural values given by their elders is that they know the gravity of the situation and perspectives which played key role in the development of modern china. As far as American culture is concerned, the culture is not much rich here because there is not specific bindings and code of ethics rather the culture is far more dynamic and dense in the subject matter. The music of America is somewhat more interesting that China and I did not like the music of China. The hospitality is the integral and primary part of the Chinese culture and my perception is that it is also because of the communism revolution and industrial richness. The Chinese managed to get vast foreign investments after the revolution and

IMC Plan On Geico Insurance Company Research Paper

IMC Plan On Geico Insurance Company - Research Paper Example Center of discussion in this paper is GEICO or Government Employees Insurance Company. Founded by Leo & Lillian Goodwin in the year 1936, the Company started its journey as car insurance company for government & military employees. Since then it has seen many changes in its structure & quest for growth. The company has grown by leaps & bounds over these years and is adjudged as 3rd largest auto insurer in private section in US. GEICO is standing tall as part of Berkshire Hathaway headed by Warren Buffet with 8 million policyholders & 17 million vehicles insured under its belt. GEICO started as a company which was catering to the needs of federal & military employees only. The founders Leo & Lillian Goodwin had different marketing plan for their business and the utmost was to lower the cost. This business plan of theirs was made successful with the induction of federal employees in their marketing strategy as this segment of people would be posing low risk and eventually companyâ€⠄¢s profit would not be hampered. Even today GEICO sticks to this objective of its and all through these years one thing which has remained intact with the company is creating customer value through its services. Every firm in today’s time needs to promote itself through various advertisements as to reach maximum number of people and build a strong customer base. GEICO is a company which has always believed in reaching out to people directly than through any agents and for this very reason it has relied on internet communication, through phone and heavily investing on advertisements which in return has increased its customer base. c) Competitive Analysis: Competition is one word which can never be forgotten in context of marketing plan. Every company has a competition in its field and a proper analysis is must to emerge as winners. GEICO also have been facing tough competition from other players but what has made it look different is its excellent coverage, always thriving to keep costs low and last but not the least good service quality to its customers. d) Environmental influences: External or the environmental influences can be broadly divided into 4 categories- i) Economic: GEICO has been considerably climbing the steps towards the numero-uno position and this has been possible because of good economic position of US. Though lately due to recession the things turned ugly but now the economy is back on track and so GEICO can expect further growth. ii) Technological: To keep up with the time and competition GEICO not only needs a good service quality but also innovation in the products. With technology being at par GEICO’s service is further going to make customer happy and more interested in the company for getting their vehicles insured. iii) Political-Legal: A company like GEICO should always make sure it follows all the norms and regulations set by the government to prosper smoothly without any hassle. A politically clean company is most so ught after company by any customer and in a risky business like insurance sector a company surely needs to legally manage its business. iv) Socio-culture: With power comes great responsibilities and for this GEICO should also be socially attached with its

Greek Microsoft Case Study Example | Topics and Well Written Essays - 4500 words

Greek Microsoft - Case Study Example He/she will be responsible for the AntiPiracy organization to maximize efficiency of AntiPiracy programs externally throughout customer segments and Reseller's channel & internally for all employees driving AntiPiracy education and readiness campaigns (eg. what is Intellectual Property (IP), SW Asset management (SAM) etc). In addition, for building an external, cross-industry coalition and managing relationships with third party influential's to maximize the impact that we have on government engagement efforts targeting local and foreign influencers to combat piracy." Ten years ago the specific sub was rather small (30 employees). The General Manager was the leader and followed all Microsoft guidelines for personnel and management. This sub was particularly important for the Middle East Africa region therefore there was an interest from the headquarters for the sub's profits and sales turnover. After a major reengineering the sub moved to the EMEA (Europe Middle East Africa) region and its importance was significantly reduced. The Antipiracy Manager's position lost its importance since it became a subordinate of Small and Medium Enterprises Manager (SME) instead of the General Manager as it was before. The work environment, prior to the move to EMEA, was comfortable and employees felt they had initiative and their efforts were rewarded accordingly. When the sub moved to EMEA, a new General Manager took over the position as the old one resigned. The new GM did not have any experience of the software industry (his experience was in Digital, PC hardware) and his leadership style was different. He made his decisions based solely on his Direct Reports feedback without cross checking the info he had and without having first hand experience. This fact plus his non software experience created a very negative work environment. Employees' performance appraisal was based on their good or bad working relationships with the managers and not on objective and measurable criteria. People started playing "politics" instead of being productive. As a result, the sales turnover of the sub, after having seven consecutive years increase, was reduced significantly. The new GM was fired after having only two years work experience at the sub. Brief analysis of the theory of Emotional intelligence and the role of a positive environment. D. Goleman (2000) defines Emotional Intelligence as the ability to recognize our own feelings as well as the feelings of others, to create motives for ourselves and to handle correctly our feelings and our

Leadership in Organisation Essay Example | Topics and Well Written Essays - 1000 words

Leadership in Organisation - Essay Example There is a growing presence of women in almost all aspects of employment, and particularly in top management positions, in recent years. The contribution of women, in executive level in organizational success over the years, is unprecedented, thus indicating their strong leadership skills and professionalism at the workplace. There is also a change in their social expectations, and their advocacy by various groups, to ensure equal opportunities at the workplace has further ensured honing of such skills. It is on account of these reasons, that the performance of women managers and leaders, that the case for a strong ethical leadership, irrespective of the gender, has gained momentum. Furthermore, the rise in complexity and composition of the global markets has expanded the scope of businesses as never before, thus leading to more pressure on the top level management to perform and excel in their respective fields. Such external factors have led to retention and promotion of skilled wo men in managerial positions, across all levels in the organizational hierarchy. Such an increase in female corporate leaders in recent times can be attributed to the changing dynamics of the industry, as well as the change in conventional definitions and practices of the concept of leadership in general. Contrary to the conventional definition of the concept, leadership in the post-industrialized era refers to the ability of individuals to motivate, empower and engage the employees and subordinates, and team members as well as empathize with them. (Hammer & Champy, 1994; Senge, 1994). Research suggests that there is still a vast difference between the leadership and management styles followed by male and female leaders. It is on account of this reason that the proverbial ‘glass ceiling’ still exists in terms of appointment of women in top management positions particularly in fields such as finance and technology. According to Schein (2001) the ‘think manager, think male’ approach to appointing individuals in top leadership positions, ex ists in various countries across the globe, despite the change in socio-cultural environment, and the advancement of policies advocating equal opportunities to women. It has also been observed that in the developed

Transforming Nursing Education Assignment Example | Topics and Well Written Essays - 2000 words

Transforming Nursing Education - Assignment Example Rideout (2000) argues that to educate means to instill intellectual, moral and social instructions in pupils; to train or instruct purposely. Thus, nursing education in the current century must embrace a model of education which integrates moral reasoning and ethical values with technical expertise. Competitive nursing education should produce graduate nurses that are able to ask and seek to answer the questions that these challenges pose for their patients, their communities, their profession and their own lives (Rideout, 2000). Such a model will adequately prepare graduates to face their challenges head on, put their knowledge into action to enable their patients and communities to move to health and healing, and enable the profession to grow and mature. The profession of nursing in the United States is at a significant moment. In fact, the last national nursing study took place almost forty years ago, and profound changes have occurred since then. The profession has realized chang es in science, technology and patient activism. Consequently, these changes have a massive impact on nursing education. Moreover, the responsibilities of nurses continue to expand. Nurses now do most bedside monitoring, make almost all home visits, assist and teach ageing patients to manage multiple chronic illnesses, and deliver much of everyday primary care (Benner et al, 2009). Nurses ensure patient safety while handling a wide array of intrusive technologies where the margin of error is exceptionally narrow, and they do so in increasingly complex, hazardous environments. Currently, nurses administer care in widely diverse settings. These include acute hospital bedside care, ambulatory settings, school and community nursing care centers and nursing care homes for the elderly and technologically dependent patients. Nursing education should prepare nurses so that they can practice safely, accurately, and compassionately in spite of the challenges posed by rapid changes in the U.S h ealthcare system. When they enter into practice, they should show flexibility in adapting to any site of practice which might range from the less complex school nursing to extensive nursing care in sophisticated hospital departments. To practice safely and effectively, today’s nurses’ must be in command of nursing knowledge and science; from normal pathological physiology, to genomics, pharmacology, biochemical implications of laboratory medicine for patents’ therapies, the physiology of respiration in the lungs, cellular transport of oxygen in critical patients and so on. Furthermore, they need to understand the human experience of illness and the usual growth and development. Nurses often receive invitations to perform highly skilled technical, scientific and rational work. Thus, they have to utilize various skills drawn from nursing science, natural physics, biological sciences; not to forget the social sciences and humanities. Current healthcare institutions encounter numerous challenges when training professional nurses and medical practitioners. Therefore, a competent nurse poses an exceptional command of extensive skills and knowledge and shows deep commitment to each patient’s best interests. Because no simple characterization of Registered Nurse (RN) roles is possible, nursing education faces immense challenges in preparing its students. Both the costs and tasks of preparing all round

Saving the Selves of Adolescent Girls Essay Example for Free

Saving the Selves of Adolescent Girls Essay I encourage girls to search within themselves for their deepest values and beliefs. Once they have discovered their own true selves, I encourage them to trust that self as the source of meaning and direction in their lives† Mary Pipher, Ph. D. Clinical psychologist Mary Pipher has brought widespread attention to the loss of true-self, experienced by adolescent girls in her critically acclaimed book, Reviving Ophelia: Saving the Selves of Adolescent Girls. Whitaker, 2006). In her book, Pihper addresses the development issues of adolescent girls, the culture they live in and how their needs are and are not being met. She explains that our failure as a society, is not giving our children good, sound advice on how to become a decent, functioning adults and our unwillingness to do so, is destroying our culture (Pihper, 2002). She also offers insightful advice as to how, we as a society can encourage our adolescent girls to remain true to their authentic selves. Reviving Ophelia: Saving the Selves of Adolescent Girls More than anything, I want to save my children from the pain and self-imposed isolation I experienced during adolescence. As a parent, I want to shelter my children, make all of the hard decisions for them and protect them from any harm that comes their way. As a realist, I understand that the experiences of adolescences are necessary to build character, strength and integrity. As a dreamer, I want my children to magically transcend into adulthood, unscathed from the trauma of their teens years. As a future psychologist, I agree that our children are growing up in a poisonous culture and without intervention; we will all suffer (Pipher, 1994). When I looked up this book and noticed its publication date (1994), my first thought was, â€Å"How relevant can this book be, it’s almost 20 years old? † The issues adolescents faced in the early 1990’s are not the same issues that my children are dealing with in 2013. American cultural has changed significantly in the last 20 years. Society as a whole, has become more aware, more understanding and more proactive; we’re willing to acknowledge the faults of past ideology and we’re eager enact positive change. We’re involved; we’re conscientious and we’re dedicated the betterment of society. Yet with all of our good intentions, our adolescent girls are drowning in vast sea of negativity and losing their true authentic selves, to an over sexed, hypercritical, media crazed culture. The most important message it took from Mary Pipher’s book, Reviving Ophelia, is how damaging and belittling our culture is to the development of adolescent girls. We are living the â€Å"information age† and there is very little parents can do to shield or protect their children from the harmful influences of the media. The internet and social media has taken over society and negatively impacted our culture in numerous ways. Children are exposed to sexual, violent content so often and from such an early age that they’ve become indifferent to it. Even the movies, music and television programs that are specifically geared towards adolescents, often advocates under-age drinking, drug use, defiant behavior and overt sexuality. As a result, our children are growing-up too fast. My twelve year old daughter is dealing with issues that were once considered to be taboo even for adults, such as sexting and posting naked picture online. Parents and the media often contradict one another, which further confuses adolescents (Pipher, 2002). Parents are trying to establish healthy boundaries and instill moral values, such as kindness, respect, consideration and modesty. Their goal is to produce happy, well adjusted, morally sound adults. The media, on the other hand, purely wants to make money by pushing products and opinions (Pipher, 2002). All facets of the media push, sell, and glorify sexuality over newsworthy content. These types of media encourage self-doubt and insecurity in girls by teaching them to worry about their sexuality, popularity and attractiveness (Pipher, 2002). Pipher blames the inescapable influence of the media, in part, for the eradication of self-esteem and loss of true identity among young impressionable girls (Whitaker, 2006). Throughout time, the needs of our children have not substantially changed (Pipher, 2002). They still need love, understanding, protection, acceptance and guidance to grow and thrive. It’s our culture and expectations, or lacks thereof, that have changed; we no longer expect people to do the right thing. Our culture has become much more sexualized, violent and dangerous for adolescent girls; 44 percent of all rape victims are under the age of 18 (Rainn, 2009). Startling statistics like these make it difficult for parents to balance their adolescent’s need for safety against their need for autonomy. These changes have also made it much harder for young women to identify and ultimately get what they need (Pipher, 1994). Our culture encourages adolescent, girls and boys, to distance themselves from their parents (the people that care most and know them best) as a sign of independence (Pipher, 2002). When adolescents are in their most vulnerable/impressionable state, their parents are unable to help them navigate difficult life altering situations. For the lack of better option, adolescents turn to their peers and media (Facebook) for advice and guidance: which leads to confusion and loss of self (Pipher, 2002). Mary Pipher explained, the problems that girls (adolescents) are having is not because of dysfunctional families, as much as a dysfunctional culture. I found this perspective refreshing. For many years, family members, especially mothers, have been blamed for their daughter’s (adolescents) unhappiness and emotional issues (Pipher, 1994). Parents are not the only ones responsible. They cannot protect their children from everything and everyone. Our culture and society are responsible as well; we all have an obligation to the youth of our nation. As a society, we are failing to provide a safe, nurturing environment for our children to flourish. As a culture, we are failing an entire generation of young women by allowing the media to dictate the value of external and internal beauty. We are also allowing the media to teach our culture, that it’s acceptable to view children in an overly mature, sexualized manor (Pipher, 1994). Adolescence has always been a time of turbulence and strife but in today’s culture, girls and young women feel overly pressured to conform to society’s unrealistic expectations of beauty, sexuality and femininity. During childhood, girls are praised for their kindness, academics, sports ability and natural talents. During adolescence, their childhood accomplishments and personal strengths are minimized or devalued and their sense of â€Å"self† becomes dependent upon their perceived level of attractiveness (Pipher, 1994). Girls who do not feel attractive or â€Å"normal,† see their bodies as a personal failure and are left feeling worthless and/or excluded. Pipher explains that an adolescent’s lack of emotional maturity, makes it difficult for them to hold onto their true-selves and not fall prey to our over sexualized culture. Girls are encouraged to sacrifice their true-selves and they are expected to mold themselves into what society wants from its young women. In a sense, their identity is strip away so their sexuality and attractiveness can surface. Society has little concern for who these young women want to become or what they’re capable of accomplishing (Pihper, 1994). Our culture doesn’t typically embrace or reward individuality, unless it comes in a pretty, blatantly sexualized, package. Girls respond to cultural or societal pressures by being angry, developing depression, withdrawing and by conforming (Pihper, 2002). Pipher explains that insecure girls often â€Å"lead with their sexuality,† as if it’s their only redeemable quality and all they have to offer. As a parent, how can I help my children navigate a media obsessed culture that I do not truly understand? How do you limit the dangerous influence of the internet and Social media; it’s everywhere, all the time? This is not the culture or society that I grew up in, the rules have changed and the stakes are much higher. I feel like I’m running a never ending race against peer pressure and media influence; whoever wins the race gets to keep my child’s soul and dignity. The idea of losing my sweet, loving twelve year old daughter to title wave of uncontrollable, irrational hormones is terrifying. Like most parents, I fear adolescence. I clearly remember my own â€Å"war path† through my teen years. I needlessly pushed and distanced myself from my family. I was very â€Å"uncool† to get along with your parents. I fought viciously for independence, which really meant doing whatever I wanted. I lied, skipped school, snuck out at night, stole liquor and drank to the point of passing out. I felt misunderstood and disconnected from everything. I deeply craved companionship; so much so that I allowed myself to be used by unworthy, equally damaged people. The peer pressure was so intense and my need for acceptance ruled my life. It was a very confusing time and I tortured myself and my parents. I remember how lost I felt, how hopeless it all seemed, how angry I was and how much I hated my body. I was too short, too fat, teeth were crooked and my chest was too big. I breast developed quickly; in junior high, I was 34 C-cup and by high school, I was a 36 D-cup. I got a lot of inappropriate and unwanted attention, that I didn’t know what to do with. Men/Boys liked me too much and women seemed to be bothered or intimidated by me. Some of my girlfriends were jealous, while others were overly critical. The attention I received permanently changed how I saw myself and how I interacted with the people around me. I went from being a tiny, abrasive tomboy, who was always fighting to be seen as an adult, to being viewed in a completely sexualized manor. The media has taught women, of all ages, that their most revered, important qualities are sexuality and appearance (Pipher, 1994). Adolescent girls are constantly bombarded with distorted, over sexed images of what beauty should look like. You have to be tall, ridiculously thin, wear expensive clothes, have perfectly straight teeth, flawless skin and above all else, exude sex (Pipher, 2002). When young women compare themselves to the images they see on television, in movies and on advertisements, they’re often left feeling inadequate and confused about their own bodies. The media’s idea of what constitutes attractiveness or what beauty looks like is often unattainable, unhealthy and unnatural. The average fashion model is 5’10/5’11 and weighs 110 pound (Pipher, 1994). According to the Center for Disease Control (2007-2010) the average American girl, at age 11 is 4’11† and weighs 104. 8 pounds; an average American girl, at age 15 is 5’4† and weighs 139. 6 pounds; the average American women over the age of 20, is 5’4† and weighs 166. 2 pounds. These statistics are mind-blowing and sad. How can we expect adolescent girls to have a healthy understanding of beauty and body image, when the average 11 year old girl (at the beginning of adolescence) is just 6 pounds shy of the average fashion model? How, as a society, do we expect our young women to develop positive attitudes about weight, height and appearance when we continually glorify an unrealistic and often unattainable standard of what beautiful is? When the media portrays â€Å"beauty† in such an unnatural way (being supper skinny) adolescent girls will do unhealthy, extreme things to be thin; which often leads to eating disorders (Pipher, 1994). Bulimia Nervosa is the most common eating disorder among young adolescent women, ages 14-24 years old (Duke University, 2010). People with bulimia will binge eat or consume large amounts of food in a short amount of time; an average of 3,000 – 5,000 calories within an hour (Smith amp; Segal, 2012). After binging, the bulimic feels compelled to purge or rid the body of the recently consumed food by vomiting, excessively exercising, or abusing laxatives and diuretics. Approximately 1 out of every 50 American women will suffer from bulimia at some point in her life (Duke University, 2010). Bulimia Nervosa can become all-consuming and take over the adolescent’s entire thought process. Every decision, in one way or another, is about food. In the beginning, bulimia makes them feel powerful, in control and invincible. For the first time in their life they can eat whatever they want, it doesn’t count, the calories don’t matter because they can get rid of them. No harm, no fowl! Slowly, over time, they come to realize that they are not in control, they’re eating disorder is. The uncontrollable compulsion to binge and purge interferes with relationships, daily routine and their life in general. In an attempt to hide their eating disorder, adolescents may isolate themselves from friend and family, which only exacerbate their illness. Pipher offers some great advice on how, we as a society, can encourage and effect positive change in the lives young women. She list 6 essential things that all adolescent girls need. First) Physical and Psychological Safety: Girls need the ability to thinks clearly and the permission to feel what they feel, without fear of punishment or ridicule. Second) Love and Friendship: Girls need the love of their parents. They need to develop lasting relationships that are based on mutual respect, love and understanding. Third) Useful Work and Skills: Girls need feel useful and purposeful by develop skills that promote personal accomplishments and success. Fourth) Opportunity to Grow: Girls need time, compassion and guidance as they develop into total functioning human beings. Five) Self-Defense Training: Girls need to feel empowered; they need to know that they can take care of themselves, that they are not passive victims.

Evaluating The Different Changes To Child Protection Social Work Essay

Evaluating The Different Changes To Child Protection Social Work Essay When researching the changes that have taken place in the last decade, it is notable that law, guidance and application to practice are constantly under revision. The aim of this project is to identify and assess the impacts of the recent changes in child protection as well as public opinion and awareness of them. Evaluating changes in child protection is challenging as defining the rights of children has never been particularly straightforward. Once, in Victorian times, they were considered the property of parents who can treat them in whatever manner they like. Fortunately, most people today believe that children should be emotionally safeguarded and should receive protection from government agencies from physical and sexual abuse. In examining how child protection has evolved during the past ten years, this project will also be discussing the facts and misconceptions about class and sexual abuse. Different types of data were used to identify those secondary research section underlines previous studies, findings, evaluation of government and voluntary agencies actions in order to come to a conclusion, whereas in primary research data was collected by using a questionnaire to summarise public opinion and trends about the subject. Feasibility study was conducted to identify any possible diffi culties in completing the project and methods used are evaluated in methodology section. Whilst assessing the changes in policies, the research will give an insight into public attitudes and government legislation regarding child protection which is of interest to students who are hoping to progress onto a Social Work degree course and pursue their future career working with children. For students who are hoping to work with adults, the research might provide base for understanding the problems of paedophilia and an insight into recent Acts of Parliament. This was the reason why the research topic was selected. Secondary sources of information, such as journal articles and government publications, will be selected to identify recent changes in the system. Even though these are widely attainable, the terminology used in selected journals is exclusively directed to professionals who work with children and some additional research will be essential in order to understand the topic and some legal terms. Whilst secondary data will be obtained from books, journals and government publications, the primary data will be obtained from an interview with a child protection professional and questionnaires which will be completed regionally and anonymously by adults. Therefore, time will need to be designated for designing the questionnaire and interview questions. Questions will need to be written so that answers provided will be easy to analyse. However, primary data will not be obtained from children due to the sensitivity of the topic. Basic computer skills, forward planning, determination and patien ce will be necessary in producing the following. Marina Trifunovic Methodology Study: Analysis of the Methods Used to Complete the Project The project is structured according to the requirements of the grade descriptors and it is outlined to meet the standardised criteria. In addition, the methods used in gathering primary and secondary data were suggested and encouraged by the college tutor. The research for the project involved gathering primary and secondary data and its cogency relies on validity of those sources. The information is independently generated using the methods which are briefly evaluated in this section. In terms of secondary data, validity was assured by using a variety of sources, such as books, newspaper articles and web pages which demanded patience and persistence. However, it provided a fundamental base for the project and most significantly, it subsequently led to a greater knowledge of the subject. Application of this knowledge allowed the critical evaluation of the issues relating the child protection. This broad approach to secondary research imposes time limitations and requires excellent understanding of the terminology. In addition, primary data was gathered using the questionnaire and an interview with a child protection officer, employed by the NSPCC in Manchester. The interview with the social worker provided an excellent insight into the issues related to child abuse and poverty. However, the preparation for this was time consuming and difficult due to the limited availability of the interviewee and even though she tried and stay objective, some subjectivity as well as a degree of interpretation might have influenced the findings. Measures were taken to enhance the reliability of the findings generated by questionnaire by using a public sample from various age groups, genders and occupations and similar results enhance validity of the findings. However, the questionnaire was completed regionally and with a relatively small sample (36 people took part) which does not allow generalisation. Unlike interviews, using questionnaires does not require prior arrangements and information can be collected from a large number of people relatively easy. Qualitative data used in the research covers a very broad area of different aspects to child protection. This is gathered from secondary as well as primary sources. Though information is brief comparable to that gathered by quantitative approaches, it poses difficulties when measuring it with reliability. Qualitative data found in secondary research such as in numerous books and journals require intensive reading and analysis in order to determine appropriate sources of information, e.g. finding and recognising the objective data in newspapers articles. Qualitative data is descriptive and this method was used to gather information using an interview. Nevertheless, the qualitative data poses risks in terms of written work as it is easy for a researcher who is still learning about the subject to express it in a descriptive rather than analytical manner. In this project, a degree of critical analysis was maintained by constantly questioning why findings are in a way as they were found. Quantitative data was obtained by counting and coding the information gathered by the questionnaire in primary research. The information was transformed into numerical data and represented by using charts and graphs in the primary research section. This was further used to numerically measure the public opinion of child protection as well as to support the qualitative data and evidence found and analysed in secondary research. However, quantitative data in this project is not an infallible indicator on how people actually feel about child protection. The questions which were left unanswered in a questionnaire might be interpreted as the information which could not be limited to numerical descriptions and due to the sensitivity of the topic, some socially desirable answers are expected. Marina Trifunovic Secondary research: Changes in Child Protection During the 2000s Law and guidance which regulates the child protection is constantly under revision. Nevertheless, the twentieth century featured the shift in attitudes when the family moved on from Victorian times where Children were seen and not heard (Morgan,1985, p.89). Fortunately, most people today believe that children are not property of their parents and that they should be emotionally safeguarded and when necessary receive protection from government agencies from physical and emotional abuse. Therefore, when a report is made, the child is usually taken from the parents and put into care. Many sociologists believe that this is primarily associated with the lower socio-economic classes because poverty is believed to be related with increased chances of instability in the family (NSPCC, 2011). Although that is statistically correct, children in more desirable neighbourhoods may be more vulnerable if there is a general belief that childhood abuse could not possibly happen in these areas as poor children appear to be the easy choice for the sexual predators of the world. In examining how child protection has evolved during the past ten years, also the secondary research section involves analysis of the facts and misconceptions about class and sexual abuse. Child Protection Reforms Every society has an interest in protecting its children, not only because they are the stewards of the future, but because one of the merits which grades the level of development of civilisation is how well a particular culture treats its children. In England, there have been some arguments about reinforcing social values of the English way of parenting on people from foreign cultures. However, the tragic story of Victoria Climbie had influenced politicians to discuss the ways to improve the law in place with regards to child protection in the UK. The Labour government also analysed how the holes in the system could be closed and systematically, the media had played a role in informing the public of what was regarded by the journalists as a blinding incompetence of government agencies (Lonne, 2009). The inquiry into the case discovered that a number of agencies such as the police, NHS, NSPCC and local churches that Victoria attended all noticed the signs of abuse, but had done noth ing to assess the situation. As a result of the blinding incompetence in which way this case was assessed, Parliament passed an amendment to the original 1989 Children Act to the updated 2004 Children Act (The National Archives, 2011). These amendments to the Act gave much greater discretion to child protection agencies and power to react when protecting children and the new principle of every child matters led officials to not dismiss certain cases because of the social or cultural background of the child in question. The Home Secretary appointed a review of safeguarding children in June 2007 and measures were put in place to ensure better communication and cooperation between the agencies and the government agencies are exchanging data regarding sex offenders in England and Wales under the guidance of multi-agency public protection arrangements (MAPPA). In a controlled way, information is also made available to various people, such as teachers, employers, landlords and parents. The extent to which information is reviled involves regional variations and is further stimulated by a campaign for sex offenders disclosure scheme, commonly referred to as Sarahs Law. This scheme was piloted in Hampshire, Cleveland, Cambridgeshire and Warwickshire over a one year period in 2008 and it allowed members of the public to attain information from the police about any sex offending convictions of an individual, for example, a family friend or a neighbour. However, the scheme does not mean that information is unr eservedly made public. During the pilot period a total number of 585 enquiries were initiated, 315 of which were preceded further and resulted in a total of only 21 criminal disclosures being made. Also, 43 disclosure applications prompted other safeguarding actions such as referral to social services (Almandras, 2010) which indicates the schemes useful application in practice. The Home Office carried out the research which concluded that criminal justice agencies had benefited from Sarahs Law which resulted in increased intelligence as well as in an improvement in a way which public concerns are handled. This led to an announcement in August 2010 that the scheme would expand to twenty more police force areas and remaining forces were invited to consider the introduction of the scheme by March 2011. However, even though police seniors feel confident that information which is disclosed under the scheme will remain confidential, organisations such as NSPCC have stressed that criminal disclosure might encourage violent attacks. When evaluating this extent of information disclosure, it is important not to forget that it only involves the information about individuals who have been convicted for a sexual offence. This does not eliminate the need for public awareness to safeguard children from yet unknown offenders. Other significant methods to tackle the child abuse include a cultural shift of condemning violence within the home to the same extent as violence outside the home, and some researchers argue that Parliament could pass more amendments in safeguarding children, notably against corporal punishment, such as the case in sixteen European countries, as a part of a revised Children Act in future (Wilson and James, 2007). Nevertheless, designing a strategy to tackle the issues of child protection involved creating a profile of child abuse, for example, assessing which families would be more at risk to abuse children and social workers concluded that a degree of risk is strongly correlated with poverty, social isolation, family breakdown and poor parent-child relationships (Wilson and James, 2007). This has led government and voluntary agencies to focus their work on poorer households where such risks are statistically more possible as the economic factors inevitably create stress that can ac cumulate and result in parents to take out their frustration on their closest family, most notably on their children. Struggling to survive and financial problems, however, are not the primary reason behind the child abuse among middle and higher class families. Studies have found that abuse in the higher social circles are directly related to factors such as the abuse of drug and alcohol, and there is some hesitation to prosecute perpetrators from middle-class and upper-class backgrounds because they would be unable to provide economic support to their family members if they are prosecuted and put in prison. In addition, such an individual would be able to bring more financial resources to fighting the legal charges and it is argued how it would be easier for such a person to obtain personal references from affluent friends and family as well as have an advantage of the access to greater funds for legal help (Faller, 1993). New Labour reforms and Children Act 2004 aim to prevent children from being on repeated reports on the child protection registers (Powell 2002). In practice, this means that children would be much less likely to be removed from one abusive situation and placed in another. The reforms of the government legislations reinforce increased measures for assessment of the prospective foster parents, and more strict evaluation of the biological parents who are hoping to gain back the custody of their children (Powell 2002). Protecting children online Government experts argue that parents, influenced by media, are contributing in creating the paranoid culture and thus are overprotecting their children. The risk-averse approach to raising children has resulted in an increasing number of children who are exploring the world of the internet and particularly social networking sites as they are disallowed to play outside. London School of Economic had carried the comprehensive survey which found that ninety eight percent of children have access to internet (UK Children Go Online, 2006) and another study concluded that nearly all questioned parents (95%) do not recognise the slang that their children use to let other people know that their parents are supervising them (Netlingo, 2011). Nevertheless, the generation gap often leaves parents unable to fully understand the complexity of the conduct of cyber bulling nor significance of online safety (Khan, 2009). This influenced the government to react and the agencies such as CEOP, UKCAS an d IWF are developed and designed to provide information and support for the victims as well as minimise the availability of images of child sexual abuse and help to prosecute the offenders. The number of intelligence reports from Child Exploitation and Online Protection Centre (CEOP) that led to police arrests increased from eighty three in 2006-2007 to four hundred seventeen in 2009-2010. In 2009, Prime Minister Gordon Brown, marked the UK approaches to online child protection as one of the most effective in the world (IWF, 2009). Childhood Sexual Abuse: A Class Distinction Childhood sexual abuse in reputable families was often undetected because the biggest percentage of the higher classes appears to consist of respectable citizens. From a sociological point of view, taking children into care would be a more difficult decision in these cases as sexual abuse that involves immediate biological relatives is statistically more rare comparing to those involving lovers of the parents. Career people, doctors, teachers, and successful men, sometimes women, as well as ministers of church were therefore able to carry on the sexual abuse of children because of the widespread misconception that such terrible things could not possibly be committed by these model citizens. Another reason why many offenders were successful in hiding their crimes was because they chosen the victims who were often vulnerable and lonely children that did not have warm relationships with parents and intended to obey authority. For example, in one case study, a child was abused in front o f the neighbours who simply looked the other way because the father of the abused child had created a negative opinion of the child in their minds by repeatedly telling them what a naughty and difficult child she was. So when he chased her around while she was undressed and hit her outside, the neighbours thought nothing of it as it was an all white, middle class neighbourhood where such things never happened (Itzin 2009). Their targets are not the conventionally perceived social underclass, though many victims will be drawn from that, but are rather from a collection of groups who form the fodder of abusive networks; who are subjected over and over again throughout their lives to multiple abuses (Itzin 2000, p. 390). Unfortunately, there is no way to completely eliminate the horror of sexual abuse from society, but there is a way to encourage a shift toward making children less vulnerable. Children Act 2004 recognised children as individuals in their own right who do not deserve to be beaten, raped, or psychologically tortured. Protecting children from harm should be a responsibility of all adults as well as implementing a zero-tolerance policy on child abuse and prosecution as well as rehabilitation of all offenders, regardless to the social class.

Analysis and Comparison of Diet Coke and Diet Pepsi

Analysis and Comparison of Diet Coke and Diet Pepsi Summary Abstract The complete quality discussion of two organizations products are going to be discussed here. The products are diet-coke and diet Pepsi of soft drinks. The Diet Pepsi versus Diet Coke argues has been increasing in now days. The people are looking easiest way to fewer calories in their diet and fight against obesity in a meaningful way; the world largest soda companies are changing their diet brands.Iam going to give a report of coke and Pepsi company quality systems. Introduction of the Organization Coke-diet Diet coca-cola and Coca-cola light also Coke light is the other names of Diet Coke. This is a soft drink with sugar-free and introduced by the Coca cola Company which is located in United States of America. Diet Coke introduced on 9th of August, 1982 in the United States of America. Diet Coke contains some saccharin to extend shelf life. History of Diet-Coke 1982-Diet Coke-largest selling low calorie 1986-Diet cherry- American markets 1992-Diet Coke 10th anniversary 1997-Diet Coke changes its logo 2001-Diet Coke -lemon 2002-Diet Vanilla Coke 2004-Diet coke with lime 2005-Diet Coke with sweet splendid 2006-Diet Coke Black Cherry Vanilla 2007-Diet Coke Plus The slogan of Diet Coke Love it light Debate on Diet Coke Diet Coke distributed commonly with aspartame which has been noted as a toxic material by internet rumours and sensational media coverage. Finally aspartame is the best intensively scrutinized food actions .American medical association has been deemed it as well as World Health Organization. Quality systems of Coke Diet Coke has advanced plant control system and it was developed by Sumitomo metals. It is mainly constructed by two main control functions. That is, coal blending ration control system to accomplish target coke quality under the planned operating circumstances. Another one is coke oven temperature control system to achieve the target pushing-out coke temperature under the charged blended coal and coking time. The Diet Coke Quality is being controlled by the goal programming method and by using a theoretical coking model and an online coal dilatation sensor. Temperature of coke is being controlled by a heat transfer model in the coke chamber and a world class regulator based on an autoregressive model. Bottling of coke The strong bottling system developed that coca-cola company became the world-wide familiar brand it is today Market. Technology led to world economy, the seller who sold coke merged and evolved into global mega chains. So that like customer required a new approach. Result of that, coca cola introduced small and medium sized bottlers consolidated to better serve giant global customers. Coca cola Company encouraged and invested in many of bottler consolidations to assure that is largest bottling partners would have ability to lead the system in running with world retailers. Marketing Channel of Diet Coke The coca cola company has three primary delivery systems for its business channels, Huge delivery for the channels of big supermarkets and mass merchandisers and club stores Advanced sale delivery convenience stores and Drug stores and small supermarkets and on-premise fountain accounts. Coke-diet Supply Chain Coca cola company produces the concentrates and bottling partners manufacture and packaging as well distribute the product, coca cola suppliers used the include sugar ,citrus and coffee and kind of flavours, water (2008,coca cola). The ingredients for concentrate syrups are provided by the suppliers of those companies. The Coca Cola Company changed their supply chain system in 2004 to increase greater efficiencies (2004 Foley).The coca cola company had to spent the better part of a year gathering three business units in North America to create another more efficient integrated unit and which is streamlined information technology , obtainment process and supply chain actions (2004 Foley). Coca Cola Company had to change in 2006 when it was beginning deliver it products to Wal- mart Warehouses for the following complaints form wal mart those bottlers were not keeping those shelves stocked (2006-supplychannier.com). The coca cola company had to change their 100 year old operational approaches (2006-supplychannier.com). The world biggest singer bottler is coca cola Company in which the coke company have owned a 35% share. Coca cola Enterprises Coca Cola Company has achieved the first service delivery team to the coca cola quality system and ISO 9001:2001 (TCCQS). The globally recognised registrars have checked of ISO9001:2000 Of Coca cola TCCQS adopted the ISO policies and extended the well-structured core with their own specific business requirements. The continual act improvement to offer high quality service to consumers customers. Implication Needed The Complete management system required to enhance scope apart from manufacturing to frame closer running relationships with service providing functions and carry the coca cola company philosophy of whole customer refreshment and constant improvement. It needs a modernized, global structure reaching very quick implementation straightened to world standard. Quality Assurance of Coke To satisfy the world thirst, Coca Cola Company is making people enjoy 1.6 million supplying of our beverages. Coca Cola Company has a greater responsibility to every one of those people as well support life increasing experiences. Coke Company rule main product and cover quality attributes to make sure their beverage items in the marketplace confirmed company needs and consumer expectations. Coke products of consistency and reliability are being urgently important for its products to meet world regulatory needs and company standards. TCCMS for Coke The coca cola management system ensures (TCCMS) the cokes consistency and reliability and coca cola company system. The quality management system is integrated module, which sticks all of company operations system wide to the constant standards for manufacturing and distributing of coca cola beverages. TCCMS guides cokes products safety and quality by merging and aligning business and quality targets with constant metrics to control performance Strength of Coke-Diet Coke has internationally recognition Coke has strong brand name Coke has effective advertisement Coke has categorical taste Weakness of Coke Coke has health issues Coke can not stop certain gender by using it. Coke has not individuality. Revenues of Coke: The coca cola enterprises have earned $21.65billion with net income of $173 million in 2009 and in the quarter of 2010 Coke Company have earned $5.88 billion. Recommendations I would like to add few recommendations for Coca Cola Company and its industry. They are: Coke should stimulate healthcare and should ensure their products will not give any health problems to the consumers. Coke should improve the products what they have doing now so it will make satisfaction to their buyer. Coke should try to find ways for decreasing its prices without having cost problems. Coke must try to give new products that do not involve in beverages so it will increase its revenues. Pepsi-Diet Pepsi-Diet is a carbonated cola with fewer calories and introduced to the world in 1964 as variety of Pepsi drinks with free sugar. The current formula of Pepsi diet is artificial sweeteners aspartame. Pepsi is also known as Pepsi Light. It contains caffeine with amount of 35mg/12 fl oz. Different Flavours of Pepsi-Diet Wild cherry Vanilla Lemon Lime The Slogan  of Pepsi-Diet Light .Crisp. Refreshing Organizations and Background Pepsi produces major carbonated soft drinks and beverages also snack foods. Pepsi Cola Company is the division of beverage. It makes markets and bottles of famous brands of soft drinks in USA and worldwide. Pepsi also produces Aquafina bottled water also sport athletic drinks. Operations Quality in Pepsi Company Many of the sales are done the companys own straight line store distribution (DSD) systems, where they genuinely take the products to stores and place them on the shelf. These systems catch up hundreds of thousands of outlets, from the very small liquor stores to the powerful club store. The DSD systems supply the company the power to merchandise its products for maximum interest to consumers. Pepsi company is adjoin new platforms for growth, which strong the companys portfolio and increase its key important innovation potentiality For instance, January 2001 the company received most of the South Beach Beverage Company, whose So be line of drinks counts to the Pepsi-Cola portfolio some of the speed-growing brands in the fastest-growing segment of the industry, non-carbonated beverages. From another instance, is the aimed merger with the Quaker Oats Company, which is anticipate completing in the second quarter of 2001. This is without question the important step to make sure the bright future of growth for PepsiCo. The merger will form PepsiCo an even more talent competitor in the extending market for useful foods and beverages. It adds two very famous brands to its portfolio, Gatorade and Quaker, and makes new chances for each PepsiCo division. The joined enterprise will align among the worlds five biggest consumer product companies. Pepsi Company has got $383 million worth of goods and services from youth-owned and women-owned suppliers in the year of 2000. The Womens Business Enterprise National Council called the company among Americas Top Corporations for Womens Business Enterprise. Pepsi company young and women business improvement programs were ranked among the top-10 nationally by the National Minority Supplier Development Council. The company give supports conservation, recycling and energy utilize programs that advance clean air and water and reduce landfill. In 2009, the Occupational Health and Safety Administration named two more Pepsi Company facilities to its top STAR status as part of the agencies Voluntary Protection Program. Distribution Channel of Pepsi-Diet Strengths of Pepsi-Diet Pepsi has extensive product line and superior reputation. Collaboration of Quaker Oats produced coactions across the board. Pepsi Record revenues and increasing market share. Lack of capital forces (chance of large free cash flow). Great brands, strong distribution, innovative capabilities Number one maker of snacks, such as corn chips and potato chips Pepsi sells three products through the same distribution channel. For ex :Joining the production capabilities of Pepsi, Gatorade and Tropicana is a great opportunity to less costs, improve efficiency and smooth out the effect of seasonal variance in demand for particular product Failure of Pepsi -Diet Pepsi oppose to attract vision and direction for the global company. Pepsi is considerably away from leader Coca-cola in the global market demand is highly bouncy. Coke-Diet is the best competitor Fear of Pepsi-Diet Food Beverage department industry is mature. Pepsi is accused for pesticide residues in their products in one of their most possibility emerging market (India). Pepsi has competition with Cadbury Schweppes, Coca-Cola, and Kraft foods due to the broader product line, which are well-run and financially key competitors. Pepsi is a big company so which leads to demand various marketing programs. Achievements of Pepsi Pepsi Company bounces back its Pepsi Challenge advertising attack. Challenge includes Pepsi Diet and Diet Coke also regular cola. Pepsi associated with yahoo Inc., the world largest web navigation company, in a  multimedia marketing campaign target at teens and young adults. Tropicana, in a joint shared gamble with Galaxy Foods Co., bring forward an icy smoothie soy milk-and-fruit drink, made with juice, fruit puree along with soymilk and soy protein. Pepsi made water bottle branded with aquafina became the best-selling brand of single-serve bottled Water in US retail channels Timeline of achievements: Pepsi Company established Dole single-serve juices in vending machines, coolers  and other retail outlets throughout the United States of America in the year 2000. Pepsi introduced the brave new Mountain Dew Code Red nationwide in United Sates in year of 2001. Pepsi Company launched Pepsi-twist in the year 2001 which led to enter diet version of coke in the USA markets. Pepsi introduced in Italy as orange brand caller Miranda. Pepsi created Marathon Kids, a television program that encourages kids and their families  to be more physically active and it got huge success in world wide (2002). Pepsi Company introduces Sierra Mist nationally 2(003) PepsiCo introduces Get Active/Stay Active program (2003) Quaker Chewy launched Quaker Chewy Wholesome Favourites and Quaker  Chewy Trail Mix. (2003) Pepsi signed an exclusive four-year sponsorship deal with the Canadian  Hockey Association made Pepsi the official soft drink (2003) Pepsi announced four-year sponsorship bond with the UK Football  Association (2003). In 2004 Pepsi trademark turned 100 years old. In 2004 Pepsi Vanilla is launched in the United States. In 2004- Frito-Lay Introduced Doritos Black Pepper Jack Pepsi introduced Pepsi Edge, the first full-flavoured cola with 50% less sugar,  carbohydrates and calories than regular cola. In 2005 -PepsiCo Celebrates 40th Anniversary. In 2005 PepsiCo introduced Quaker Milk Chillers. In 2005 Tropicana introduced All Fruit Smoothies. In 2005 Frito-Lay Launches Quaker Oats in India. In 2005 Pepsi Foods Introduced Weight Control Instant Oatmeal. In 2005Pepsi Lime and Diet Pepsi Lime Lanced. In 2005 Tropicana Twister Soda introduced in April In 2005 PepsiCo international and Lipton came into agreement and introduced new Lipton Original Iced Tea and New Lipton Iced Tea. In 2005 Tropicana Fruit Wise Campaign introduced. PepsiCo Health Wellness Launches Everyday Smart Moves Magazine. In 2005 Pepsi Celebrated 20th Consecutive Super Bowl With New Diet Pepsi Campaign In 2006 Pepsi introduced Pepsi lemon in Peru In 2007 Pepsi made Fortune magazines 100 Best MBA Employers list. In 2007, Pepsi won two awards which was Best Environmental /Wildlife Campaign and Best Cause Marketing Event at Fifth Annual Cause Marketing Halo Awards. Revenues of Pepsi: In the year of 2009, Pepsi have earned $13.3 billion and it was increased of 4.7% form 2008 and in quarter of 2010, Pepsi have earned $9.4 billion. Comparison of Pepsi and Coke: Comparison COKE PEPSI Taste Original cola Little different with coke carbonation more less Marketing approach Coke side of life Hot stuff Advertisings Models Christina Aguilera Britney Spears Key revenues Carbonated drinks Non carbonated drinks World wide share high low Global foot print high low Diversified product offering high low Quarterly Earnings $5.88 billion $9.4 billion Product delivery Service delivery Performance Friendly service with customer Features Speed Reliablity Accuracy of information Conformance Technical knowledge Durability Quality of customer service Serviceability Control and access over dealings with staff Safety Flexible Recommendation to act Innovation and changes and competitions There are 6 steps to analyze the quality of an organization and improvement, Identify the product you create the service Identify the customers for our product Identify strategic target Describe the process for offering service Error -proof the process and delete waste Make sure continuous improvement by calculating, researching and controlling the improvement process. To measure the quality operations, Management must need to set and monitor company targets for continuous improving the process of operation. Identify the following things to measure quality operations, Customer paying for the product Shareholders in the company giving the service Employees working to make the service Suppliers providing the materials to produce the service Benchmarking Analysis Planning determine and indentify critical factor as well critical advantages Analysis know the best practices within the company Response- identify performance measures, current capacity and goals Monitor-construct understanding process of company at all level Improve-review and adjust benchmark Indicatation of assignment I have noticed from above assignment research past many years coke company stock significantly surpassed Pepsi. Really from 2005 cokes stock price was 35% gain while Pepsi was 3% gain. If you consider dividend payments, coke had to deliver a 52% return to investors and Pepsi was 13%. In this decade, most of them on Wall Street believe that the situation is now turning in supporting of Pepsi. Cokes market cap is now 33% greater than Pepsis (eDividendStocks.com). Pepsi now gives over 40% more incomes than coke and coke and Pepsi both offering same dividend gains of 3%. Coke trades at 16* unity 2010 earnings calculation and Pepsi company shares less than 15* 2010 eps unities. As long as both coke and Pepsi continue to benefit form resumption in consumer spending, it shows that coke and Pepsi has very good fundamentals. Conclusion Based on above research, Pepsi surpassed coke with more diversified operational managements systems and Pepsi does better growth potential and more attractive valuation. Coke should stimulate healthcare and should ensure their products will not give any health problems to the consumers and Pepsi should find ways to less price of its product by their effective operations. Operation management of Pepsi company is very effective than coke so that Pepsi Diet sells in market very well. Coca Cola Company should review their distribution channel in emerging countries by doing that they can make more revenues.